Stop relying on traditional methods in hopes of a strong turn out to your open house.
Leveraging open houses is crucial for realtors because it maximizes exposure, builds connections, and accelerates the sales process.
Open houses attract a wide range of potential buyers, including those who might not want to schedule a private viewing. This increased foot traffic can significantly raise the chances of finding a serious buyer.
Open houses are a traditional tool for realtors to drive interest, gather feedback, and build connections, all of which can significantly expedite the sales process.
Not only is there potential to find a buyer, but to acquire more clients who may be also looking to sell their own property in the near future.
The issue realtors experience with open houses, is they use a shotgun invitation method and essentially "hope" for a strong attendance. Realtors who aren't utilizing paid advertising strategies to increase open house attendance, are missing out on untapped opportunities.
Leveraging the event optimization.
Event advertising on Facebook allows you to promote your event to a wide audience, leveraging Meta's vast user base and powerful targeting options. It helps increase visibility, attract attendees, and drive engagement.
1. Create An Event on Facebook - unique event to your upcoming open house.
Event Details: Start by creating an event on your Facebook page. Include all essential details like event name, date, time, location, and a compelling description.
Visuals: Use high-quality images or videos that are relevant and eye-catching to attract more attention.
2. Create a new campaign specific to open houses, that you will utilize for ALL your future open houses.
Campaign objective: Event Responses.
What this means: This focuses on getting people to respond to your event.
Target Audience: depending on your buyers demographic, we're going to create a number of different audiences that you can utilize, as well as ONE open audience which is based on a geo-fenced area around the open house, which will act as our control audience.
3. The creative.
The creative used needs to be unique to the open house, for obvious reasons.
Utilize a combination of the following:
Video Ads: Create engaging videos that highlight key aspects of your event.
Carousel Ads: Show multiple images or videos in a single ad, each with its own link.
Slideshow Ads: Create video-like ads using a series of still images.
This will allow you to showcase the open house in its best light.
Don't forget about these..
Tracking.
Optimization.
Engagement retargeting.
Tracking event insights.
Post event engagement and retargeting.
Want to learn more about these aspects? Let's talk. We can't give away all our secrets.
Best Practices
Start Early: Give your campaign enough time to build momentum.
Consistency: Maintain consistent branding and messaging across all ads.
Mobile Optimization: Ensure your ads are optimized for mobile devices, as a large portion of Facebook users access the platform via mobile.
By utilizing Facebook's robust advertising tools, you can effectively promote your event, reach your target audience, and achieve a more successful turnout.