As your business grows, your strategy should too. We’ll meet regularly to review performance, brainstorm new ideas, and adjust the game plan to keep results coming in. Whether it’s seasonal promos, new service offerings, or testing new ad platforms—we’re your growth partner every step of the way.

Once your campaigns are live, we’re constantly monitoring and improving them. This includes: Optimizing your budget to reduce customer acquisition costs. Testing and updating creative to keep performance strong. Identifying opportunities to scale when results are trending up. Reporting on what’s working (and what we’re adjusting), We don’t just “set and forget”—we manage your campaigns like they’re our own. We touch every account, everyday.

Now it’s go time. We create your actual ad campaigns, built around your business goals—whether that’s growing your online bookings, increasing membership sales, or generating more leads for your sales team. Here is where we: Design campaigns around your most important conversions. Set specific audience targeting to reach the right people at each stage of the customer journey. Choose the best placements, formats, and ad types, and utilize all the creatives relevant. Our goal is to make sure your ads are always working for you—reaching high-intent customers.

Next, we set up all the technical pieces needed to run effective, trackable campaigns. That includes: Building your ad account (or creating a new one) and campaign structure. Installing tracking (like your Meta Pixel) to measure results. Creating custom audiences based on your customer profile. Connecting tools like your booking platform or CRM. Prepping ad creatives and writing copy that converts. Everything we do here ensures your ads are set up for success from the start.

Before we touch an ad account, we get to know you. This stage is all about understanding your business goals, ideal customers, brand voice, and what success looks like. We’ll also align with any existing marketing efforts to ensure a seamless fit. During onboarding, we’ll: Review your goals, KPIs, and target audience Evaluate your brand and current marketing strategy Offer creative direction for upcoming campaigns Collect access to key platforms (like your Meta Business Manager) This gives us the foundation to build ad campaigns that actually move the needle.

Boosting a post is very different to running ads on the Meta Ads manager. Paid Ads are created through Meta Ads Manager; they offer more advanced customization solutions, are far more in depth, and can be optimized for specific conversion goals. Boosting posts will simply increase the reach of an existing post on your social media page to an audience you choose. Ultimately boosted posts will not bring you results, and if you've boosted posts already, you probably know this. If you are still boosting posts, we recommend you save those marketing dollars.

One thing we’ve learned throughout the journey of building AC Generates, and something that more and more businesses are accepting, is that paid ads on Facebook & Instagram is an important enough channel to deserve it’s own focus. For this reason more businesses are moving away from letting their normal marketing team manage ads and handing it over to specialists. This is why working with an agency makes sense.

All accounts are managed in house at AC Generates. Your campaigns will never be outsourced. Alex, Founder at AC Generates, works one-on-one with every client to ensure campaigns are always aligned with your overall businesses goals and marketing strategies.

We don’t create the content, or write copy for your ads. We will make recommendations and discuss examples of high-converting ad creatives during your onboarding that your creative team can use for inspiration. If you need content made for you, we can connect you with a creative designer in our network, we have a few talented designers that we work with!

All packages are month-to-month. You can cancel anytime. We are confident that our results will prove their value every month and allow us to build a long term partnership.

You will always maintain ownership of all accounts, pages, ads, and campaigns. Once your accounts are set up, AC Generates will simply have access in order to manage them and run your ad accounts.

We don't do any social media management, we only manage your paid advertising campaigns.

Each package is uniquely tailored to your business, but all packages follow a similar process: In Depth Onboarding: During the onboarding phase we work closely with your team to establish a full understanding of your business, pain points, target customer, current marketing efforts, and plan your unique campaigns, and define KPI’s. We will also dive into your current acquisition strategies, sales cycles, and more to see if any optimizations can be made to set your campaigns up for success. Recommendations: We will make strategic recommendations for the best content and creatives throughout onboarding, and will continuously work with your team to ensure we can maximize ad performance by utilizing the best content you have available. The set-up: Once established plans for your campaigns, we will set up your Meta business manager from start to finish; including creating your ad account, syncing with your Facebook & Instagram business pages, creating tracking pixels, installing tracking pixels on your website, integrating with your CRM (if applicable), and more. The build-out: Now that you are set up for us to build-out your unique campaigns, we will leverage our experience and proven strategies to create a campaign structure unique to your business, optimized to your goals whether that be lead generation, building brand awareness, increasing bookings or sales, increasing LTV, and more. During these stages we will create a series of unique custom audiences, and create all campaigns, ready to launch. Review & Launch: Once the build-out is complete, we will schedule a review call to walk you through our campaigns, and show you the detailed nuances that go into building a successful campaign structure on the Meta platform. Once approved, we will launch your campaigns. Manage: We continuously modify your campaigns along the way as needed to ensure industry leading results, adjusting budgets where necessary, scaling where necessary, adjusting audiences, and more. This is where working with an expert who understands the data matters. Evaluate: Every client has access to regular bi-weekly review meetings to ensure we are achieving your goals and meeting your expectations. If you're already running ads, that's fine too! We will just take a slightly different course of action during the onboarding phases and perform a full audit of your current campaigns before building out the new campaign structure. Interested in learning more or have questions? Schedule a call or book a meeting today!

Ad spend is dependent on your individual goals and business, and we will always make a recommendation during the onboarding phase based on your individual KPI's. Our minimum ad spend recommendations ensure the algorithm can learn efficiently and drive results effectively.

Every decision and adjustment we make to your campaigns is driven by campaign data. Our paid advertising strategies are designed to deliver measurable outcomes that can be directly attributed to the growth of your business.

We prioritize your unique goals. Whether you’re looking to increase brand awareness, increase online bookings, or generated highly qualified leads for your team, the approach taken will be tailored to align with that specific objective.

An important aspect of every onboarding process is identifying your target audience. By focussing on demographics, interests, and behaviors, we ensure that your ads reach the right people at the right time; those who are most likely to convert. Unlike most agencies, we don't chase vanity metrics, we chase quality metrics.

ACG leverage advanced targeting techniques to reach high-intent audiences. Through continuous optimization and adjustments we always aim to exceed industry standard results.

We have worked on campaign build outs for a variety of hospitality focused businesses including hotels, restaurants, and even golf courses to accomplish: Expand reach and awareness. Increase online bookings and occupancy rates. Increase retention and return booking rates. Decreased sales cycles. Lower cost per acquisition. Increased number of overall leads and inquiries.

We have worked on campaign build outs for a variety of real estate focused businesses including architects, developers, and even specific vendors of items such as high-end marble to accomplish: Increased local awareness. Increased number of leads and online inquiries. Lowered cost per acquisition.

We have worked on campaign build outs for a variety of wellness focused businesses including gym's and physical therapy clinics to accomplish: Increased local awareness. Increased online bookings. Increased online conversion rates. Increased customer retention rates. Lowered cost per acquisition. Increased customer lifetime value and average spend per customer. Increased number of overall leads and inquiries.

We have worked on campaign build outs for a variety of medical focused businesses including MedSpa's, dental practices, and ophthalmologists to accomplish: Increased local awareness. Increased online bookings. Increased online conversion rates. Increased customer retention rates. Lowered cost per acquisition. Increased customer lifetime value and average spend per customer. Increased number of overall leads and inquiries.